Rank And File The Music
I love, love, love technology. The robots provide me hope whereas the humans seem to repeat their mistakes millenium after millenium. This past Monday’s conference at the SanFran MusicTech Summit seems to have displayed what could be the indies’ and underground artists’ best marketing tool to reach never-would-have-been-found audiences.
The speed and accuracy of the “semantic web” as previously mentioned in my recent blog about We Are Hunted, looks also to be used by a company called The Echo Nest and will power the European streaming site Spotify. According to GigaOm observations:
“The form of natural language processing that assigns positive or negative attributes to a statement–can prove useful to a record label, music marketer or consumer brand looking to gauge listeners’ interest or feelings about an artist. A late-afternoon panel suggested that traditional recommendation engines, which have typically been built by editorial experts or used collaborative filtering, can be improved by harvesting relevant data from a massive river of unstructured information, helping to prevent the engines from being gamed by hackers or misled by feedback loops. And while a game-changing company that turns the music industry on its ear may have yet to emerge, the appearance of startups using the Semantic Web points the way toward a smarter industry in the future, one that learns how to read the tea leaves hidden in web data for its benefit.”
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